ASSIST FM are delighted to announce that their campaign, Inch by Inch for Scotland, was awarded the best Marketing Campaign award at the Cost Sector Catering Awards in London on Thursday 5th April. This is the first time we have put ASSIST FM up for an award so we were delighted to win it.
The campaign has been running since September 2017 and will run to at least December 2018. Since September we have created over 75 videos, the campaign website, social media channels, and printed material for secondary schools and shops across Scotland.
The campaign utilises social media and so far we have had over 1,300 follow us on Facebook, with a page reach of 14,095. Since our launch, we have had over 40,000 minutes of video watched and over 77,000 individual video views. On Twitter, we have had 162,500 impressions in the last month alone.
As well as this we have had coverage of the campaign in The Times, STV coverage Lunchtime and Evening News, and two 15 minute interviews on BBC Radio Scotland. We have also had coverage in every national Scottish newspaper. The last roadshow in Holyrood Academy received press coverage in over 120 publications across the UK.
Quotes on the campaign:
Paul Carberry, Director for Service Development, Action for Children Scotland;
‘Not sure if you heard about Jordan’s latest news. Our media guy Craig fixed him up a meeting with BBC Social. They have offered Jordan paid work presenting Online programmes on cooking and will train him as a presenter with a view to presenting BBC television programmes. There is a god!!! That in itself is some outcome for SG on Inch by Inch. At this rate you should be going for campaign of the year (Seriously)’
Cyrus Todiwala, BBC Presenter and Restaurateur
A Programme such as this ought to go UK Wide and I hope it does just that. I have signed up and will also post these from our channels to a wider audience.
Hopefully it will be a massive success. Good luck and wish you all the very best!
Cleland Sneddon, CEO Argyle & Bute Council
The Rothesay Roadshow was a fantastic example of how a school can take on the core message of the campaign and utilise these messages within the school curriculum. I'm going to taking part in some of these challenges and so is our Senior Management Team so watch out for future blogs and vlogs showing how we are getting on with those.
If you haven’t joined the campaign yet, go to www.inchbyinchforscotland.co.uk, and join our national prize winning campaign!
Many thanks go to our main sponsors Muller Milk Ingredients. We would not have been able to win such a prestigious award without your support.
Thanks also to CRB Cunninghams for their continued support, and to Green Gourmet for helping us purchase t-shirts for the roadshow events.